Set in New York, United States from 30 September 2026 to 1 October 2026, White & Private Label NY 2026, the New York Business Event For White & Private Label Product Sourcing, has established itself as a key date for the sector. The floor fills with brands, distributors and procurement teams, all there to compare products and strike deals in person. Running every year, it has settled into a rhythm the sector plans its year around. With an anticipated 6000 attendees, it offers strong scale and networking potential. Credit for the smooth running goes to Business Show Media, who shape the programme end to end. Javits Center hosts, pairing practical facilities with a location that keeps attendees close to the action.

Location matters, and New York delivers. It brings together the infrastructure of a major event city with the warmth of a place used to hosting guests from abroad. Getting to New York is simple thanks to its airport links and well-developed local transport network. You will find plenty of places to stay within easy reach of the venue, whether you prefer convenience or character.

The show brings together Business, White Label Product, Private Label, Private Label Product, White Label and Business Services & Professional, giving buyers and sourcing professionals a single place to compare what the market has to offer. Beyond the stands, the event creates natural opportunities to connect with buyers, partners and suppliers from across the sector. Generous breaks and social sessions leave plenty of room to network. The event shares its venue and dates with Retail SCL New York 2026.

For the cost of a few days, you get a read on the whole market that no spreadsheet can match. White & Private Label NY 2026 earns its place on the calendar for trade professionals, agents and distributors, edition after edition.

Rooms in New York get scarce as the dates approach, so securing a hotel near the venue sooner rather than later is the safer bet.