Seatrade Europe 2027, the Seatrade Europe – Cruise and River Cruise Convention, will take place from 15 September 2027 to 17 September 2027 in Hamburg, Germany. It brings together professionals, manufacturers, suppliers and buyers from across the industry, serving as a key sourcing and networking platform. As a biennial event, it gives the community a regular moment to come together. Organisers expect close to 3000 attendees, from first-time visitors to seasoned professionals. As the organiser, Hamburg Messe curates the agenda and keeps the experience running smoothly. Hamburg Messe provides the backdrop, with the space and facilities to match the programme.

There is a reason Seatrade Europe 2027 calls Hamburg home. The city offers the connectivity, venues and atmosphere that an event of this stature needs. Reaching Hamburg is straightforward, with strong international connections and local transport that make getting to the venue easy. You will find plenty of places to stay within easy reach of the venue, whether you prefer convenience or character. Once the day wraps up, Hamburg has no shortage of restaurants, sights and things to do. Hamburg is among the most prominent event cities in Germany, making it a natural choice for a gathering of this kind.

The show brings together Cruise, River Cruise, Cruise Industry, Ocean Cruise and Maritime, giving buyers and sourcing professionals a single place to compare what the market has to offer. It is an efficient way to meet multiple suppliers, see products first-hand and build new trade relationships in just a few days. Visitors will meet 250+ exhibitors ready to demonstrate what comes next for the sector.

Whether you come to source, to sell or to connect, the return on your time is hard to beat. For suppliers, brands and procurement professionals, Seatrade Europe 2027 remains a valuable opportunity to source, connect and keep pace with the market.

Whether you attend for a single day or the full run, planning your visit in advance helps you make the most of your time on site.

Opening Hours

Wed + Thu: 10:00 – 18:00
Fri: 10:00 – 14:00