Held in Istanbul, Turkey from 15 December 2027 to 17 December 2027, Beauty Eurasia 2027, the 22nd International Exhibition For Cosmetics, Beauty, Hair, Packaging, Ingredients Hygiene And Private Label, is a leading trade event for the industry. Buyers arrive with shopping lists and exhibitors with new lines, and the result is a marketplace that moves real business. Its annual cadence means there is always a next date on the horizon to aim for. The event is expected to welcome around 13300 attendees from across the world. Doors open at Istanbul Expo Center, a space designed to keep large gatherings flowing smoothly.

Part of what makes Beauty Eurasia 2027 worth the trip is Istanbul itself — a city that knows how to put on an event and give visitors something to remember. Istanbul keeps travel simple, with international routes in and dependable transport once you are on the ground. Accommodation ranges from business hotels near the venue to characterful stays in the centre, suiting every budget. Few places in Turkey are as well suited to hosting the international crowd this event attracts as Istanbul.

The show brings together Beauty, Cosmetics, Hair Care and Fashion, Beauty & Lifestyle, giving buyers and sourcing professionals a single place to compare what the market has to offer. Deals start on the floor and continue over coffee, which is exactly how the format is meant to work. Some 300+ exhibitors set out their latest, turning the floor into a live snapshot of the sector.

It is an efficient way to meet suppliers, source new products and grow your network in a single visit. In short, Beauty Eurasia 2027 gives suppliers, brands and procurement professionals a rare chance to see the whole market in motion and act on it.

Rooms in Istanbul get scarce as the dates approach, so securing a hotel near the venue sooner rather than later is the safer bet.

First time attending an event in Turkey? The Turkey guide walks through getting there, entry requirements and hotel areas.