Held in Nurnberg, Germany from 2 February 2027 to 6 February 2027, Spielwarenmesse 2027, the 76th Spielwarenmesse - Trade Fair for Toys, is a leading trade event for the industry. Bringing together manufacturers, suppliers, buyers and industry decision-makers, it has become an important meeting point for the sector. Held every year, each edition stays fresh and timely. With an anticipated 58941 attendees, it offers strong scale and networking potential. This year's edition calls Messe Nürnberg home.

Choosing Nurnberg as the host city gives Spielwarenmesse 2027 a real sense of place. Visitors get the dual benefit of a focused professional programme and a destination worth exploring. Nurnberg is well connected by air and supported by an extensive local transport network, so travelling in from abroad or elsewhere in Germany is rarely a hassle. When it comes to where to stay, Nurnberg offers everything from convenient venue-side hotels to boutique options in the heart of the city. Once the day wraps up, Nurnberg has no shortage of restaurants, sights and things to do. Within Germany, Nurnberg stands out as a hub for business, trade and professional gatherings.

The product mix spans Toys, Toys Industry, Toys Production and Toys Technology, reflecting where the industry is today and where demand is heading next. The format is built around sourcing and networking, with dedicated space to hold meetings and compare offerings side by side. An exhibition of 2313+ exhibitors showcases the products and ideas defining the field. With 175,000 m² of exhibition space, the event provides a spacious, well-organised environment for business.

Few events pack so many sourcing and networking opportunities into so few days. Spielwarenmesse 2027 continues to serve industry professionals, buyers and suppliers as a practical platform for sourcing, networking and market insight.

Product groups

• Lifestyle Products
• Dolls, Soft Toys
• Baby and Infant Articles
• Wooden Toys, Toys made from Sustainable Material
• School Articles, Stationery, Creative Design
• Technical Toys, Educational Toys, Action Toys
• Electronic Toys
• Model Construction and Model Railways
• Sports, Leisure, Outdoor
• Festive Articles, Carnival, Fireworks
• Games, Books, Learning and Experimenting
• Services for Trade and Industry
• Manufacturing Services
• Multi-Product Group