SAHARA Expo 2026, the 38th Edition of the Sahara International Agricultural Exhibition, convenes in Cairo, Egypt from 22 September 2026 to 24 September 2026, marking another edition for the sector. Think of it as the sector's trading floor — a concentrated space where supply meets demand and orders get written. Running every year, it has settled into a rhythm the sector plans its year around. Some 22000 attendees are projected to attend across the run of the event. Behind the event stands Informa Markets, an organiser with a strong track record in the field. Egypt International Exhibition Center sets the scene, offering modern halls and comfortable meeting spaces.

Cairo earns its place on the schedule. Equal parts business hub and destination, it gives attendees a reason to arrive early and stay a little longer. Cairo is well connected by air and supported by an extensive local transport network, so travelling in from abroad or elsewhere in Egypt is rarely a hassle. You will find plenty of places to stay within easy reach of the venue, whether you prefer convenience or character. Beyond the fair, Cairo rewards visitors with its food, culture and local landmarks.

The product mix spans Agriculture, Agricultural Industry and Agricultural Machinery, reflecting where the industry is today and where demand is heading next. For buyers and sellers alike, it is a chance to do in a few days what would otherwise take months of separate meetings. The show floor features 350+ exhibitors, presenting their newest products, services and solutions.

The mix of products, people and business potential makes it a genuinely worthwhile trip. If you count yourself among suppliers, brands and procurement professionals, SAHARA Expo 2026 is one to build your schedule around.

A little planning goes a long way here: map out the sessions or stands you cannot miss before you arrive.