ProWein Shanghai 2026, the International Trade Fair for Wines & Spirits, takes place in Shanghai, China from 10 November 2026 to 12 November 2026, drawing professionals and buyers from across the sector. Bringing together manufacturers, suppliers, buyers and industry decision-makers, it has become an important meeting point for the sector. On an annual cycle, it gives the industry a regular moment to regroup and look ahead. Organisers expect close to 21590 attendees, from first-time visitors to seasoned professionals. It is staged by Messe Düsseldorf GmbH, whose experience shows in every detail of the programme.

Set against the backdrop of Shanghai, ProWein Shanghai 2026 benefits from everything the city has to offer — from its transport links to its after-hours appeal. Shanghai is well connected by air and supported by an extensive local transport network, so travelling in from abroad or elsewhere in China is rarely a hassle. You will find plenty of places to stay within easy reach of the venue, whether you prefer convenience or character. Leave a little time to explore: Shanghai's dining, culture and attractions make the trip about more than just the event. As one of China's key destinations, Shanghai regularly hosts events that draw an international crowd.

Exhibitors showcase Wine, Wine Industry, Spirits, Sparkling Wines and Wines & Spirits, making it easy to discover new products, materials and business partners under one roof. For buyers and sellers alike, it is a chance to do in a few days what would otherwise take months of separate meetings. The show floor features 630+ exhibitors, presenting their newest products, services and solutions.

Few events pack so many sourcing and networking opportunities into so few days. For importers, exporters and trade buyers, ProWein Shanghai 2026 remains a valuable opportunity to source, connect and keep pace with the market.

Visitors are encouraged to check the official event website for the latest dates, opening hours and registration details before travelling.

Product Categories

• Wines (according to cultivable areas)
• Sparkling wines
• Spirits
• Mineral water
• Accessories for marketing in retail shops and gastronomy
• IT for retail and gastronomy
• Trade Literature
• Services

Visitor Target Groups

• Wines, spirits retail trade
• Catering, hotel industry
• Grocery retail and wholesale trade
• Import, export, mail order
• Specialist-related associations and institutions