ITB Berlin 2027, the Berlin Travel Trade Show, convenes in Berlin, Germany from 16 March 2027 to 18 March 2027, marking another edition for the sector. Drawing exhibitors and trade visitors from across the supply chain, it offers a focused environment for sourcing and business development. Taking place every year, ITB Berlin 2027 has become a fixture on the industry calendar. The event is expected to welcome around 97000 attendees from across the world. Behind the event stands Messe Berlin, an organiser with a strong track record in the field.

Choosing Berlin as the host city gives ITB Berlin 2027 a real sense of place. Visitors get the dual benefit of a focused professional programme and a destination worth exploring. Travel logistics are kind to visitors: Berlin is easy to reach by air and easy to get around once you arrive. Hotels close to the venue fill up around event dates, so booking early is wise — Berlin is a popular destination year-round. Leave a little time to explore: Berlin's dining, culture and attractions make the trip about more than just the event. Berlin is among the most prominent event cities in Germany, making it a natural choice for a gathering of this kind.

From everyday essentials to specialist lines, Travel, Travel Market and Travel Industry run right across the exhibition. Walking the floor gives visitors a practical, hands-on overview of the latest products and the companies behind them. 5500+ exhibitors fill the exhibition halls, making it easy to compare offerings side by side.

Expect to leave with new partners, fresh leads and a better feel for the sector. ITB Berlin 2027 offers a focused and worthwhile platform for manufacturers, distributors and sourcing teams looking to do business and stay close to the sector.

Whether you attend for a single day or the full run, planning your visit in advance helps you make the most of your time on site.