FAME Africa 2026, the FAME Week Africa, is back in Cape Town, South Africa from 28 October 2026 to 1 November 2026, once again bringing the sector together in one place. The floor fills with brands, distributors and procurement teams, all there to compare products and strike deals in person. This annual gathering builds on each previous edition. Credit for the smooth running goes to RELX, who shape the programme end to end. Cape Town International Convention Centre hosts, pairing practical facilities with a location that keeps attendees close to the action.

Cape Town earns its place on the schedule. Equal parts business hub and destination, it gives attendees a reason to arrive early and stay a little longer. Whether you fly in or come by rail, Cape Town is well served and easy to move around. You will find plenty of places to stay within easy reach of the venue, whether you prefer convenience or character. Between meetings and mingling, Cape Town offers plenty to see, taste and explore on your own time. Within South Africa, Cape Town stands out as a hub for business, trade and professional gatherings.

Across the halls, Fashion, Music, Entertainment, Television, Animations and Entertainment, Media & Culture are well represented, from established suppliers to new names entering the sector. Everything about the layout nudges you toward conversation, from the stand design to the shared break spaces. Structured matchmaking and informal meetups help attendees find the right people.

For the cost of a few days, you get a read on the whole market that no spreadsheet can match. For importers, exporters and trade buyers, FAME Africa 2026 remains a valuable opportunity to source, connect and keep pace with the market.

Full programme details, exhibitor lists and registration information are typically published in the run-up to the event on the official website.

New to the South Africa trade fair circuit? The South Africa guide explains the venues, the seasons and the practicalities.