Trade fair

Brand Licensing Europe 2026

Europe Event for Licensing and Brand Extension

London, United Kingdom
6 October 2026 – 8 October 2026

About This Event

Brand Licensing Europe 2026, the Europe Event for Licensing and Brand Extension, brings the industry to London, United Kingdom from 6 October 2026 to 8 October 2026. From factory floors to buying desks, the whole supply chain shows up — which is exactly what makes the sourcing here so productive. Held every year, each edition stays fresh and timely. The steady hand of Informa Markets keeps the logistics invisible and the focus firmly on the content. ExCeL London takes on hosting duties, its layout well suited to crowds and content alike.

Few cities suit an event like this as well as London. As a destination, London combines accessibility, hospitality and a character all its own. Whether you fly in or come by rail, London is well served and easy to move around. Accommodation ranges from business hotels near the venue to characterful stays in the centre, suiting every budget.

Category by category, Business, Brand Extension, Brand Licensing and Business Services & Professional fill the stands, giving sourcing teams a clear read on the current market. The whole thing is set up for doing business: meeting rooms, matchmaking and aisles full of ready suppliers. From organised meetups to spontaneous conversations, the room is built for making connections.

Measured in leads, orders and handshakes, the time spent here tends to pay for itself. Brand Licensing Europe 2026 earns its place on the calendar for sourcing managers, brand owners and supply-chain teams, edition after edition.

Full programme details, exhibitor lists and registration information are typically published in the run-up to the event on the official website.

Event dates and details can change. Please verify on the official event website before booking travel or accommodation.

Opening Hours

6 October: 09:00 - 17:00
7 October: 09:00 - 17:00
8 October: 09:00 - 16:00

Visitor Profile

  • Buyers/Retailers
  • Merchandisers
  • Product Designers
  • Product Manufacturers
  • Attraction & Supplier companies (theme parks, cruise lines, museums…)
  • Restaurants & Suppliers
  • Wholesalers
  • Sales & Business Development
  • Marketing & Marketing Agencies
  • Advertising Agencies
  • Partnership Manager
  • PR & Media related to consumer trends, retail, brands and trade
  • Service providers specialized in brand rights & licensing agreements
  • Brand / IP Owners & Agents