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BETA International 2026, the Event for the Equestrian and Country Sectors, brings the industry to Birmingham, United Kingdom from 27 September 2026 to 28 September 2026. Trade professionals treat it as essential groundwork: a single trip that replaces months of scattered supplier visits. Its annual cadence means there is always a next date on the horizon to aim for. With an anticipated 2000 attendees, it offers strong scale and networking potential. British Equestrian Trade Association organises the event, ensuring a polished experience from registration to closing day. National Exhibition Centre provides the backdrop, with the space and facilities to match the programme.
Location matters, and Birmingham delivers. It brings together the infrastructure of a major event city with the warmth of a place used to hosting guests from abroad. Birmingham is well connected by air and supported by an extensive local transport network, so travelling in from abroad or elsewhere in the United Kingdom is rarely a hassle. Book ahead and you will have your pick of Birmingham's hotels, from the practical to the memorable. Birmingham carries real weight on the United Kingdom's events map, and it shows in how smoothly it handles gatherings like this.
This edition puts the spotlight on Equestrian, Equestrian Industry, Equine, Equine Products and Animals, with exhibitors presenting their latest collections, products and innovations across these areas. For buyers and sellers alike, it is a chance to do in a few days what would otherwise take months of separate meetings. With 200+ exhibitors taking part, there is no shortage of partnerships to explore. It runs alongside PATS 2026 at National Exhibition Centre.
Measured in leads, orders and handshakes, the time spent here tends to pay for itself. BETA International 2026 continues to serve sourcing managers, brand owners and supply-chain teams as a practical platform for sourcing, networking and market insight.
Before you book: the United Kingdom guide sets out transport links, entry rules and the best areas to stay.
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