ProWein Sao Paulo 2026, the International Trade Fair for Wines & Spirits, will take place from 6 October 2026 to 8 October 2026 in Sao Paulo, Brazil. Drawing exhibitors and trade visitors from across the supply chain, it offers a focused environment for sourcing and business development. On an annual cycle, it gives the industry a regular moment to regroup and look ahead. A truly international crowd of about 20000 attendees is expected. It is staged by Messe Düsseldorf GmbH, whose experience shows in every detail of the programme. Proceedings are hosted at Expo Center Norte, a fitting stage for an event of this scale.

There is a reason ProWein Sao Paulo 2026 calls Sao Paulo home. The city offers the connectivity, venues and atmosphere that an event of this stature needs. Sao Paulo is well connected by air and supported by an extensive local transport network, so travelling in from abroad or elsewhere in Brazil is rarely a hassle. Hotels close to the venue fill up around event dates, so booking early is wise — Sao Paulo is a popular destination year-round. Leave a little time to explore: Sao Paulo's dining, culture and attractions make the trip about more than just the event. For visitors coming from abroad, Sao Paulo is also a great gateway to the rest of Brazil.

The show brings together Wine, Wine Industry, Spirits, Sparkling Wines and Wines & Spirits, giving buyers and sourcing professionals a single place to compare what the market has to offer. For buyers and sellers alike, it is a chance to do in a few days what would otherwise take months of separate meetings. Browse stands from 1500+ exhibitors, each offering a hands-on look at their latest work.

Visitors leave with new contacts, supplier leads and a clearer view of where the market is heading. ProWein Sao Paulo 2026 offers a focused and worthwhile platform for manufacturers, distributors and sourcing teams looking to do business and stay close to the sector.

Visitors are encouraged to check the official event website for the latest dates, opening hours and registration details before travelling.

Product Categories

• Wines (according to cultivable areas)
• Sparkling wines
• Spirits
• Mineral water
• Accessories for marketing in retail shops and gastronomy
• IT for retail and gastronomy
• Trade Literature
• Services

Visitor Target Groups

• Wines, spirits retail trade
• Catering, hotel industry
• Grocery retail and wholesale trade
• Import, export, mail order
• Specialist-related associations and institutions